The patterns of your past do not limit the potential of your future.

Throw out tired methodologies   |  Change your thinking   |  Make real change

Featured in Dr. Oz’s The Good Life Magazine

12 Million + Podcast Downloads

#1 Bestselling Author

4,000 + Lives Changed

You’re holding yourself back.

(but not for long)

There’s something you’ve wanted for a very long time. It’s the thing that lurks in the back of your mind and influences almost every decision you make.

But even though you’d do almost anything to make it happen, and you’ve tried for years to make it a reality, it eludes you.

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I know this because I was the woman with 150 lbs to lose who would stress every second of the day about food—just to come home and eat a gallon of ice cream while promising myself (again) to start tomorrow.

I was the woman up to her eyeballs in debt, but still swiping my credit card left and right.

And I was the woman who would try any new plan or protocol to make a change, only to watch it flop every. single. time.

Whatever your “thing” is I know the frustration, anxiety, and disappointment that comes along with it.

But I let that woman go. I let go of my past and moved forward to real behavior change, real results, and finally reached those “impossible” goals: weight loss, paying off debt, and true success.

And I want to help you do the same thing.

You’re holding yourself back.

(but not for long)

There’s something you’ve wanted for a very long time. It’s the thing that lurks in the back of your mind and influences almost every decision you make.

But even though you’d do almost anything to make it happen, and you’ve tried for years to make it a reality, it eludes you.

Continue reading

I know this because I was the woman with 150 lbs to lose who would stress every second of the day about food—just to come home and eat a gallon of ice cream while promising myself (again) to start tomorrow.

I was the woman up to her eyeballs in debt, but still swiping my credit card left and right.

And I was the woman who would try any new plan or protocol to make a change, only to watch it flop every. single. time.

Whatever your “thing” is I know the frustration, anxiety, and disappointment that comes along with it.

But I let that woman go. I let go of my past and moved forward to real behavior change, real results, and finally reached those “impossible” goals: weight loss, paying off debt, and true success.

And I want to help you do the same thing.

Farewell, failure.

You won’t be missed.

I’m not special. I’m not smarter, more disciplined, more motivated, or more genetically gifted than you are.

And that’s great news for you.

You don’t need more commitment, more motivation, or another fad to finally reach any objective you have in mind.

I know you’ve tried (and tried) to reach your goals in the past. This time really can be different, and together we can make sure you get there. You ready?

It’s time to connect with

an all new perspective.

Release the Past

Your past doesn’t define your ability for future success—but you have to get out of your old patterns. I can show you how for lasting change.

Begin from Here

You don’t have confidence in your ability to succeed yet—and that’s ok. But take the first step and we’ll get you small wins to build momentum and confidence over time.

Achieve Lasting Change

When you let go of old patterns you’ll experience for yourself how easy change can be and be empowered to finally reach your goals.

“I love, love, love these podcasts. I have never found someone that truly gets what I’m going through. You’re my people! (The book) Chasing Cupcakes and this podcast are giving me a swift kick in my rear, which is something I’ve needed for a long time.”

“This isn’t a weight loss program or how to budget your money outline, this is the real deal to get every area of your LIFE in order. You get out what you put in. TRUST the process, it DOES work!!”

“The overwhelm is gone. And now I’m back to dreaming of all things possible. Elizabeth, when I reflect on all that you have made possible in life with what you teach and the tools you provide, it makes me want to cry with joy!”

3 Ways To Reach Your Potential

 You can’t make lasting change in your life through sheer force of will. That’s why I’ve created tools

to meet you where you’re at and give you the help you need to move forward.

THE INTRODUCTION

Primal Potential Podcast

My free podcast has millions of downloads for a reason: It teaches you how to turn your intentions into actions.

With over 900 episodes, don’t be overwhelmed! Just search for the motivation you need most, listen in, and get the kickstart to create massive change in your life!

DIY METHODS

Guidebooks for Your Journey

I wrote the book on throwing all the lies I was telling myself out the window and becoming exactly who I wanted to be. Then I broke down the process so you can do it, too.

With help from my bestselling book Chasing Cupcakes and my Change Makers Journal (that I use myself!), you’re going to be unstoppable.

THE FAST TRACK

12 Week to Transformation

You already know what’s missing. You’re painfully aware of all the things you are falling short on. That’s not what this is about.

Embark on my 12-week process to implement the tools you need to consistently take action without motivation and become stronger than your excuses.

Chasing Cupcakes: How One Broke, Fat Girl Transformed Her Life (and How You Can, Too)

I’m missing out on my life. What’s wrong with me? If that’s ever crossed your mind, and if you know there’s more to life than what you’ve been living, this book is for you. It sucks to acknowledge that you are what’s keeping you from the life you want. You sacrifice what you want most for what you want in the moment. You know everything you’re supposed to do, and yet you feel stuck—limited by your past, overwhelmed by your future—in a purgatory of your own behavior. After decades of feeling trapped by this mindset, Elizabeth Benton shifted her whole life by proving her own stories wrong. In this book, Elizabeth will help you live a new story, in which you can, you will, and you already have everything you need to make it happen.

Meet Elizabeth Benton

Elizabeth Benton is the host of the wildly popular Primal Potential podcast, #1 bestselling author of Chasing Cupcakes, and a 7-figure entrepreneur. After a life-long struggle with obesity and her finances, Elizabeth had enough.

Losing 150 lbs and eliminating $130K of debt in 13 months, she committed to championing other women through their own life transformations and has inspired millions through her story, methodologies, podcast, and products.

Meet Elizabeth Benton

Elizabeth Benton is the host of the wildly popular Primal Potential podcast, #1 bestselling author of Chasing Cupcakes, and a 7-figure entrepreneur. After a life-long struggle with obesity and her finances, Elizabeth had enough.

Losing 150 lbs and eliminating $130K of debt in 13 months, she committed to championing other women through their own life transformations and has inspired millions through her story, methodologies, podcast, and products.

The Primal Potential Podcast

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