With over 500 episodes, Primal Potential is your go-to resource to help you create change and step in to your full potential.

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Transformation isn’t the end result of a long journey. Transformation is now. Whether you start with your finances, your health, or your self-confidence, Primal Potential gives you the tools to overcome fear and doubt and create the freedom you desire.

Latest Episodes

606: How to Let Go of Past Patterns & Negative Thoughts

Today we are tackling how to let go of negative thoughts, past patterns and limiting beliefs. It's another listener Q&A episode AND we're announcing the winners of our 4 prizes in celebration of our 600th episode! Don't forget! We'll be doing a giveaway on every...

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605: Tough Love for Excuses & Overwhelm

Need a little tough love to overcome your excuses and break out of a pattern of feeling overwhelmed or frustrated? Today's motivational minisode is serving up a dose of the truth: You don't need to change your circumstances. You need to change the way you interact...

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604: Slay All Day

Slay all day. I'm coining a new term: slay day. We are all capable of creating a Beyonce-style level 10 day, any day! It's time to get out of the middle and win the day we're in! Last week, I reached out to my friend Terri-Lynn and I asked if she'd be down to have a...

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What is Primal Potential?

Primal Potential is about you. It’s about your health, your goals, your lifestyle and stepping into your ability to live up to your full potential.

We understand the frustration that comes with inconsistency and lack of motivation.

Our goal is to help you bridge the gap between knowing and doing so you can create a life you LOVE. 


Elizabeth, I don’t know how to thank you enough.

These last 12 weeks have been exactly what I needed, exactly when I needed it, in order to be a better wife, friend and healthier woman. I’ve lost 26 pounds!

Thank you for speaking in a way that really resonates with me. Thank you for pourding confidence & power into each of us. Thank you for teaching us how to tell ourselves the truth.

I know I’m not going back to the way things were. There is much more in store for me!

I am so grateful for you, EB. For the mindset transformations you have allowed in this space.

Thank you for your lessons, for your consistency and for your refusal to lower the standards to which you hold all of us accountable!

While I initially began wanting to lose weight, I quickly learned how I was focusing on all the wrong things to make and create lasting change.

I have never had so much understanding of how important mindset is and how this is truly the foundation on which to build the peace that I’ve longed for.

The clarity I have now is incredible.