TRANSFORMATION IS NOW
CHANGE ISN’T DEFINED BY YESTERDAY,
AND IT DOESN’T HAVE TO WAIT UNTIL TOMORROW.
With over 700 episodes, Primal Potential is your go-to resource to help you create change and step in to your full potential.
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CHANGE MAKERS PRODUCTIVITY & FULFILLMENT JOURNAL


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Transformation isn’t the end result of a long journey. Transformation is now. Whether you start with your finances, your health, or your self-confidence, Primal Potential gives you the tools to overcome fear and doubt and create the freedom you desire.
Latest Episodes
Episode 817: Truths & Practices Around Consistency, Motivation and Your Inner Dialogue
Hi friends! In today's new podcast episode, Chris and I are back answering listener questions about consistency, motivation, and how to change your inner dialogue. Have you ever heard the joke where one fish asks another fish, "How's the water?" and the other fish...
Episode 816: The Most Overlooked & Underappreciated Strategy
Hi friends! I can’t tell you how many times I’ve been frustrated with how slowly I felt my progress on my goals was. This was true for me when I was losing weight, getting out of debt, and even back when I was writing Chasing Cupcakes, and my impatience made all of...
Episode 815: The Smallest Change with the Biggest Impact
Hi friends! In today's new podcast episode, Chris and I are back answering listener questions, including a question about my #1 most recommended daily tool for making change. Have you ever felt like you don't really evaluate your decisions until after you've made...
What is Primal Potential?
Primal Potential is about you. It’s about your health, your goals, your lifestyle and stepping into your ability to live up to your full potential.
We understand the frustration that comes with inconsistency and lack of motivation.
Our goal is to help you bridge the gap between knowing and doing so you can create a life you LOVE.
Elizabeth, I don’t know how to thank you enough.
These last 12 weeks have been exactly what I needed, exactly when I needed it, in order to be a better wife, friend and healthier woman. I’ve lost 26 pounds!
Thank you for speaking in a way that really resonates with me. Thank you for pourding confidence & power into each of us. Thank you for teaching us how to tell ourselves the truth.
I know I’m not going back to the way things were. There is much more in store for me!
I am so grateful for you, EB. For the mindset transformations you have allowed in this space.
Thank you for your lessons, for your consistency and for your refusal to lower the standards to which you hold all of us accountable!
While I initially began wanting to lose weight, I quickly learned how I was focusing on all the wrong things to make and create lasting change.
I have never had so much understanding of how important mindset is and how this is truly the foundation on which to build the peace that I’ve longed for.
The clarity I have now is incredible.
