TRANSFORMATION IS NOW

CHANGE ISN’T DEFINED BY YESTERDAY,
AND IT DOESN’T HAVE TO WAIT UNTIL TOMORROW.

With over 500 episodes, Primal Potential is your go-to resource to help you create change and step in to your full potential.

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New to the show?

Transformation isn’t the end result of a long journey. Transformation is now. Whether you start with your finances, your health, or your self-confidence, Primal Potential gives you the tools to overcome fear and doubt and create the freedom you desire.

Latest Episodes

521: Get Out of Debt No Matter How Much You Make

Getting out of debt changed my life. I wasn't always good with my money. I didn't make much and I spent more than I took home. Getting out of debt didn't happen quickly and it wouldn't have happened at all if I continued to make excuses and prioritize pleasure over...

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520: Keeping Success Really Simple

Recently, one of my summer clients shared a bit of her transformation with me - she's lost weight, improved her mood, eliminated her cravings and overcome a sugar addiction. I asked if she'd be willing to share some of the steps she took and she's sharing her journey...

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519: Win The Day & Manufacture Momentum

If you ever feel stuck or unsure of how to start making progress, today's motivational minisode is for you! The truth is, you are never stuck and you don't have to figure out a "plan" to begin. There's a simple starting point that is available and achievable in every...

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What is Primal Potential?

Primal Potential is about you. It’s about your health, your goals, your lifestyle and stepping into your ability to live up to your full potential.

We understand the frustration that comes with inconsistency and lack of motivation.

Our goal is to help you bridge the gap between knowing and doing.

Elizabeth, I don’t know how to thank you enough.

These last 12 weeks have been exactly what I needed, exactly when I needed it, in order to be a better wife, friend and healthier woman. I’ve lost 26 pounds!

Thank you for speaking in a way that really resonates with me. Thank you for pourding confidence & power into each of us. Thank you for teaching us how to tell ourselves the truth.

I know I’m not going back to the way things were. There is much more in store for me!

I am so grateful for you, EB. For the mindset transformations you have allowed in this space.

Thank you for your lessons, for your consistency and for your refusal to lower the standards to which you hold all of us accountable!

While I initially began wanting to lose weight, I quickly learned how I was focusing on all the wrong things to make and create lasting change.

I have never had so much understanding of how important mindset is and how this is truly the foundation on which to build the peace that I’ve longed for.

The clarity I have now is incredible.