About Primal Potential

It’s about your health, your happiness, your goals and stepping into your ability to live up to your full potential.

Primal Potential is about creating a life that meets and exceeds your expectations. 

It’s not about rules, ideal body weight, diets or discipline. 

Primal Potential is about you.

What do you want? What makes you feel your best? What’s in your way? How can we work together to clear those barriers to progress?

I’m not here to teach you my rules.

I’m here to help you develop tools that work for you.

I think we all know that short term strategies deliver short term results. We’ve probably all experienced that a few dozen times.

We sign on to a new plan & follow “the leader”, whether that’s a person, a book or a program. We rely on willpower to “follow the rules” until we exhaust ourselves and surrender.

Though the plans might change, the approach happens over & over again.

Primal Potential is your invitation to step out of that cycle & create lasting change that is based on you & no one else.

“Do not let your fire go out,

spark by irreplaceable spark in the hopeless swamps of the not-quite, the not-yet, and the not-at-all. Do not let the hero in your soul perish in lonely frustration for the life you deserved and have never been able to reach.

The world you desire can be won. It exists… it is real…

it is possible. It’s yours.”

We have to stop pretending that change is all about skill set. It’s not. It’s about mindset.

Usually, we know what we could change to see better results, but we don’t do it.

That’s where the real work is. Not with food rules & lists of restrictions but in understanding and adjusting the way you see choice & change.

Health, change, fat loss and fitness are so much less about WHAT you do and so much more about HOW and WHY you do it.

What’s the gap between what you know & what you do? How do we work together to bridge the gap?

Primal Potential will help you


Get out of your own way


Identify & eliminate the things that are holding you back and allowing you to self-sabotage


Balance your hormones and enjoy more energy, less hunger and NO craving


Get results


Start living & stop waiting


Find foods you love that love you back so you can stop feeling so miserable and deprived while pursuing your goals


Stop feeling like food has more control than you do


Create a unique & totally personalized lifestyle (that’s fun, sane & delicious)

Hey! I’m Elizabeth! I’m so happy that you’re here so you can get to know me and I can learn how I can best help YOU reach your goals!

I help people who are frustrated and tired but eager to create the changes they KNOW are possible for them! 

What do I help them do?

  • Get out of their own way
  • Identify & eliminate the things that are holding them back and allowing them to self-sabotage
  • Find foods they love that love them back so they can stop feeling so miserable and deprived while pursuing their goals
  • Balance their hormones and enjoy more energy, less hunger and NO cravings
  • Get results and enjoy the journey


For me, nothing is more fulfilling that helping people like you…

  • Live more fully
  • Stop waiting
  • Get more out of every day

I’ve been there, I’ve done it. I’ve helped myself,  I’ve helped others and now I want to help you.

Most of my life has been a battle against myself and I was waging the war with information and strategy. I spent way more time learning and planning than taking action to create change.

My weight has always been a battle. I come from a long line of tall, thin women and I’ve always been an athlete but I have always struggled with my weight. I have lost (and gained) hundreds pounds while frantically attempting just about every diet craze out there. I remember being on Weight Watchers in high school and eating all 30 of my points in fat-free microwave popcorn and sugar-free jello. (Just so ya know, you can eat a freakin’ truckload of those things and stay under 30 points.) In college I went nearly 2 months eating nothing but protein shakes and chicken broth. I’ve gone months eating nothing but apples and tilapia and others counting every.single.calorie while crafting my diet around fat-free ice cream and sugar-free cookies.

I’ve cancelled dozens of doctor appointments just because I didn’t want to have to get on the scale. It didn’t work and I was determined to find another way.

I hated my job but continued to choose familiary and security over fulfillment. I wanted to be financially free but I spent more time focused on the problem than creating the solution.

I was truly in a prison of my own making.


I spent most of my time and energy – literally years of my life – trying to find that one diet that would rip all the extra weight off me and keep it off forever.  I was so obsessed with this pursuit that I walked away from college scholarship and transferred schools to study nutrition. After graduating with a BS in Human Nutrition, I got a job as a nutrition educator. I simultaneously started pursuing my master’s degree in nutrition. A few years later I got a job in product development working with dietary supplements and weight loss products….I devoted my entire life to finding the Holy Grail of weight loss….the product, the food, the food combinations, oh my word it was exhausting. And I was fat.

Even though my head was stuffed full of information from my degrees plus the bazillion books I read and the trillion blogs and news outlets I followed, I felt like I had no answers, no solutions and no way out.

That MINDSET was 99% of the problem. I convinced myself that I couldn’t change. I believed that I wouldn’t change. 

I gave more energy to the problem and placed more belief in my past than I did in my present or my potential. 

That’s when I realized that I had to change my mind in order to change my results. Otherwise, no matter what the goal, no matter what kind of change we want to make in our lives, we’ll continue talking ourselves into the same doubts, delays, exceptions and excuses time and time again. 

To change your life, you must change how you think. 

That’s what I’m here to help you do.

Set yourself free from the old ways of thinking that keep you in past patterns. 

When you think how you’ve always thought, you’ll get what you’ve always got. 

It’s time to change!

And if you want to know a bit more about me…

I’m a huge NFL football fan (Go Pats!)
I love to read  – especially about business & finance (proud dork!)

In Spring of 2020, our daughter Dagny Elizabeth Thompson was born. She tragically passed away just two weeks after she was born. To learn more about her story and make a donation to the Dagny Foundation, please click here.


It just so happens that I think the best things in life are totally free and some of my very best info is 100% free. All you gotta do is hop on the VIP email list and every Sunday I sent out my weekly workouts, fat loss tips & tricks, thoughts, motivations and even some special recipes!

I’m a real human. Truth. I write all these emails and I respond to everything you send. Hop on and let me help you achieve your goals!