About Primal Potential

It’s about your health, your goals, your lifestyle and stepping into your ability to live up to your full potential.

Primal Potential definitely focuses on mastering fat loss naturally, which is not dieting. In fact, fortunately for all of us, Primal Potential isn’t like the millions of weight loss companies on the planet.

It’s pretty opposite from them, actually.

We’re inundated with “follow the leader” programs. “Experts” telling us to just eat this, avoid that & move more and we’ll achieve all our goals.


There are so many problems with that approach, most notably: it doesn’t work.

We’ve fallen into the trap of paying more attention to other people’s bodies, other people’s instructions and other people’s strategies than we do to ourselves.

What matters is you.

What’s an improvement for you? What is sustainable for you? What’s your unique starting point? What’s going on with your hormones? What are your food preferences? What’s your family situation? How much bandwidth to you have for change? What does your body respond to? What makes you feel your best?

I’m not here to teach you my rules.

I’m here to help you develop tools that work for your body.

I think we all know that short term strategies deliver short term results. We’ve probably all experienced that a few dozen times.

We sign on to a new plan & follow “the leader”, whether that’s a person, a book or a program. We rely on willpower to “follow the rules” until we exhaust ourselves and surrender.

Though the plans might change, the approach happens over & over again.

Primal Potential is your invitation to step out of that cycle & create lasting change that is based on you & no one else.

“Do not let your fire go out,

spark by irreplaceable spark in the hopeless swamps of the not-quite, the not-yet, and the not-at-all. Do not let the hero in your soul perish in lonely frustration for the life you deserved and have never been able to reach.

The world you desire can be won. It exists… it is real…

it is possible. It’s yours.”

We have to stop pretending that change is all about skill set. It’s not. It’s about mindset.

Usually, we know what we could change to see better results, but we don’t do it.

That’s where the real work is. Not with food rules & lists of restrictions but in understanding and adjusting the way you see choice & change.

Health, change, fat loss and fitness are so much less about WHAT you eat than they are about WHY you eat.

What’s the gap between what you know & what you do? How do we work together to bridge the gap?

Primal Potential will help you


Get out of your own way


Identify & eliminate the things that are holding you back and allowing you to self-sabotage


Balance your hormones and enjoy more energy, less hunger and NO craving


Get results


Stop dieting, start living & loving your body


Find foods you love that love you back so you can stop feeling so miserable and deprived while pursuing your goals


Stop feeling like food has more control than you do


Create a unique & totally personalized fat loss lifestyle (that’s fun, sane & delicious)

Hey! I’m Elizabeth! I’m so happy that you’re here so you can get to know me and I can learn how I can best help YOU reach your goals!

I help people who are tired of dieting, tired of not getting results, tired of not being consistent and tired of the same ‘ole, same ‘ole.


What do I help them do?

  • Get out of their own way
  • Identify & eliminate the things that are holding them back and allowing them to self-sabotage
  • Find foods they love that love them back so they can stop feeling so miserable and deprived while pursuing their goals
  • Balance their hormones and enjoy more energy, less hunger and NO cravings
  • Stop dieting, start living & loving their body
  • Get results


For me, nothing is more fulfilling that helping people like you…

  • Love food more while losing weight faster (totally possible)
  • Stop feeling like food has more control than you do
  • Create a unique & totally personalized fat loss lifestyle (that’s fun, sane & delicious)

I’ve been there, I’ve done it. I’ve helped myself,  I’ve helped others and now I want to help you.

My weight has always been a battle. I come from a long line of tall, thin women and I’ve always been an athlete but I have always struggled with my weight. I have lost (and gained) hundreds pounds while frantically attempting just about every diet craze out there. I remember being on Weight Watchers in high school and eating all 30 of my points in fat-free microwave popcorn and sugar-free jello. (Just so ya know, you can eat a freakin’ truckload of those things and stay under 30 points.) In college I went nearly 2 months eating nothing but protein shakes and chicken broth. I’ve gone months eating nothing but apples and tilapia and others counting every.single.calorie while crafting my diet around fat-free ice cream and sugar-free cookies.

I’ve cancelled dozens of doctor appointments just because I didn’t want to have to get on the scale. It didn’t work and I was determined to find another way.


I spent most of my time and energy – literally years of my life – trying to find that one diet that would rip all the extra weight off me and keep it off forever.  I was so obsessed with this pursuit that I walked away from college scholarship and transferred schools to study nutrition. After graduating with a BS in Human Nutrition, I got a job as a nutrition educator. I simultaneously started pursuing my master’s degree in nutrition. A few years later I got a job in product development working with dietary supplements and weight loss products….I devoted my entire life to finding the Holy Grail of weight loss….the product, the food, the food combinations, oh my word it was exhausting. And I was fat.

Even though my head was stuffed full of information from my degrees plus the bazillion books I read and the trillion blogs and news outlets I followed, I felt like I had no answers, no solutions and no way out.


And it wasn’t me. I didn’t have the right strategy. You don’t either. We’re going to find it together.

It’s not that you haven’t found the magic bullet. It’s that you haven’t found a way to make the right strategies work for your body. That’s what I’m here for. That’s what I do.


I’m a huge NFL football fan (Go Pats!)
I love to read  – especially about business & finance (proud dork!)
I love to lift heavy things at the gym (and I steer clear of all treadmills)


It just so happens that I think the best things in life are totally free and some of my very best info is 100% free. All you gotta do is hop on the VIP email list and every Sunday I sent out my weekly workouts, fat loss tips & tricks, thoughts, motivations and even some special recipes!

I’m a real human. Truth. I write all these emails and I respond to everything you send. Hop on and let me help you achieve your goals!