484: Proudly Disciplined

May 21, 2018

Last week, I had a powerful call with one of my Primal Potential Masters Club friends. We were talking about how she wanted to rebrand herself. We’re doing this to give us a great sense of certainty & direction that will help in all our many moments of decision making.

Hotel behemoth MGM recently decided to rebrand themselves. In their video, they clarify their new brand: “We’re not in the hotel business. We’re in the holy sh*t business”.

Having that clarity in their brand makes all their decisions easier. As they decide what should be in their lobby, what the guest rooms should look like, what their restaurants should serve and which books they should act, they will be guided by their brand: we are in the holy sh*t business.

So, those of us in the Primal Potential Masters Club are doing the same. Today, I’m sharing with you one of those conversations. I know you’re going to love it!


Watch that MGM commercial – it’s going to fire you up!

Episode 480: Transformation Is Now

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