Hi friends, it’s Elizabeth here, and I am so excited to share Episode 810 of Primal Potential with you! Today I am joined by the Chief Operating Officer for Primal Potential Suzie Barbour, and for the first time on the podcast, we are pulling back the curtain on why I have my coaching clients focus so much on mindset when many of them sign up for the 12 Weeks to Transformation with the goal of losing weight.

You’re not going to want to miss this conversation! Listen or read on as we do a deep-dive on my #1 coaching strategy for achieving any goal—transforming your mindset!

Why Not Weight Loss?

Several months back when Suzie started working for Primal Potential one of the first things she noticed was that everybody wants to hear strategies about fat loss.

From her perspective as the COO who is trying to grow the business, it would be a natural move for us to come up with a food plan or make content surrounding the typical themes that people associate with weight loss, like exercise and food, but I always say no. No to food plans and no to new products based specifically on the theme of ‘weight loss’.

Suzie says that people are inspired by my weight loss journey, having lost and successfully kept off well over 100 pounds, and this is what customers are saying they want. So she kept asking me, why not weight loss?

It’s not that I don’t want to help people with that goal, it’s that I want to help people with that goal in a different way that is going to be far more effective than a list of foods or a rule book.

A few years ago I did address weight loss directly. We had a program called the Fat Loss Fast Track that helped hundreds of clients lose weight. But we changed that program. We reshaped it into the 12 Weeks to Transformation and the reason I did this is because client after client was coming into the 12 weeks with the goal of losing weight, but they weren’t just doing that. They were transforming their finances, relationships, and fitness routines. They began taking better care of their homes, and becoming more organized.

We realized that it’s not about weight at all but what it really takes to create change.

(4:19) Why Not Create an Eating Plan?

In the Primal Potential Facebook group, someone wrote a post asking others to share what types of eating plans they are following. This person said they want to eat less, cut portions, but are feeling anxious and doubtful about the level of strictness to their diet, so they will probably revert back to a food plan they’ve tried before like Weight Watchers. 

I hear this from podcast listeners all of the time who have had some success with a previous food plan, but can’t stick with it now. And let me tell you, I tried this for decades.

Anyone can follow a plan for a little while, but then stress, vacation, or illness occurs and people get derailed and think to themselves “why can’t I make myself do it” or “why can’t I get back on the imaginary wagon?” 

All of this is a result of the way you think. 

The idea of being ‘on the wagon’ is a start-tomorrow mindset and it stems from the way that you think—the way that your mind generates excuses. At Primal Potential we want to help people become better thinkers and problem solvers so that our excuses won’t keep holding us back.

I very strongly believe that there are dozens, maybe hundreds, of ways to lose weight. There is no one food religion we need to subscribe to. Success in this area is not a matter of routine but a way of thinking.

Suzie and I both know we could make a ton of money with a 30-day plan for fat loss that tells people exactly what to eat but that’s not what we do. We create lasting results for our clients. The way we do that is through mindset.

People find our program because they are seeking weight loss solutions, often having spent money on other programs. A lot of those people feel a sense of shame because they have invested time and money in weight loss solutions that worked for them in the past but don’t work in every season of their lives. There is no reason to feel shame around that. Before I lost my weight, I didn’t have the tools I have now and you don’t know what you don’t know.

But as Suzie explains in this episode, we see this all of the time in the 12 Weeks to Transformation.  Once our clients have a grasp on this toolbox, they use their tools to create sustainable change in areas of their lives that they didn’t know they wanted to improve.

(10:34) If someone really wants to drop 20 lbs, should they focus on losing weight or only mindset?

I am not telling anyone not to focus on weight loss. There is nothing wrong with wanting to feel great in your body and get rid of excess body fat–either for cosmetic or health-related reasons. I’m also not saying that instead of focusing on weight, people should focus on mindset. What I am saying is that when you upgrade the way you think, you come at our goals in a way that is much more sustainable.

When we focus on mindset, we slowly take power away from our doubts and bad habits. I eat better now because I am a more well-rounded thinker. My old pattern was that I would get super stressed or have a bad day and tell myself that I didn’t care, I was going to eat ice cream and—whatever—I’ll do better tomorrow. That pattern only changed because I became a better thinker. 

So if you say you want to lose weight, I want to help you help yourself, but in a way that addresses the real problem. The real problem isn’t that you don’t know what to eat—that doesn’t have anything to do with it! The real problem is that you aren’t following through on the things you already know will work. And that is happening because of the way you are thinking about it. 

Nobody will ever coach you like the voice in your own head. Your outcome hinges entirely on the quality of the voice in your head. When the alarm goes off, and you hit snooze, you are actively being coached by the voice in your head. Make that coaching better and you get better in every way. (Read that again or listen at 13:20).

This is not about ignoring the science of weight loss, but the science alone is not enough. You won’t get results without changing your mindset to address inconsistency, bad habits, or an excuse-generating inner dialogue.

This is especially true in a challenging year like 2020. Hard times are when we need mindset the most. When life is bonkers we are going to grow so much more. If we wait for a season of life that is settled, then we will have missed a huge opportunity to learn, to be in the trenches with the tools. 

(18:41) What about people who don’t believe that mindset is actually what they need?

I was that person for so long and I wish I could go back in time and talk some sense into myself. People told me for years that weight loss was all in my head. But I thought they were saying that it wasn’t a weight issue and I was sure that it was. I was defensive because I was scared that focusing on mindset meant not focusing on weight, and I wasn’t willing to not focus on weight. It was only when I took this other approach that I experienced lasting effects.

What I’m telling you is the way to get results with your physical body is by changing the very decision maker in your life. It’s not that we don’t know what to do, it’s that we don’t hold ourselves to the standard of doing it.

Plenty of people have the approach of body acceptance or health at any size and that is not my personal standpoint. If you want to reduce your body fat and feel better in your skin, then I want to do it alongside you. I am connected to that outcome and I recognize that the thing that keeps us from those results is the way we think, make decisions, and talk to ourselves.

When you start the day fired up to make healthier choices but, the next thing you know, you blow the first opportunity you get, that’s mindset. This is what we have to change.

(21:52) The Myth of “I Don’t Care” & Defining Mindset

People tell themselves that they don’t care but that’s not true. People with weight loss concerns care deeply. But when you try diets and programs that don’t work, no one is hearing you say “I don’t care” and challenging you on that idea. 

You get a craving for junk food and the coach in your head starts talking to you, saying it doesn’t matter, you’ve failed before, start tomorrow, this one thing won’t hurt. People say they aren’t consistent, but they are. They are consistent with skipping workouts, hitting snooze, or being disorganized. This kind of thinking is what we upgrade in the 12 Weeks to Transformation. We work on shifting the voice in our own heads because that’s where the magic is.

People tell me that they are apprehensive about signing for the 12 Weeks because of a fear that they will disengage. They say, “Elizabeth, I really want you to hold me accountable and prevent me from drifting.” And I say back, I want them to hold themselves accountable and that I will give them the tools to do it.

I’m not always going to be there but the coach in your head will be. And we have to make that a great coach. We are all capable of being great, passionate, purposeful coaches—that is the work we have to do!

I don’t want to create codependency with my clients. My goal is for you to not need me. I want to set all of us free. We have all that we need (and then some) to create change in our lives. 

Okay, maybe your mindset needs to change a bit, but I can give you the tools to trust yourself. This is totally possible, especially for those who think it isn’t.

(36:48) My Final Words on Mindset

There are only a few tools that we need. We don’t have to first master weight loss, then finances, then relationships. The reality is that as we use these tools on repeat, every aspect of our lives begins to shift. 

No matter who you listen to, gurus, influencers, or trainers, nobody will coach you more than the voice in your head. As you interact with your spouse, when your alarm goes off, when you stand in front of the fridge at 10pm, everything gets easier when you upgrade to the right tools and that’s what we focus on in the 12 Weeks to Transformation.

To learn more about the 12 Weeks to Transformation visit primalpotential.com/transform. For a limited time, anyone who joins the waitlist for the 12 Weeks to Transformation will receive totally FREE access to my new Client Preview Series with me where we tackle topics like consistency, resilience, goal achievement, fat loss, and more!