It’s not a problem, it’s a pattern.
12 Weeks to Transformation gives you the support (and the tools) you need to leave your past behind and embrace your potential.
Featured in Dr. Oz’s The Good Life Magazine
12 Million + Podcast Downloads
#1 Bestselling Author
4,000 + Lives Changed
Featured in Dave Ramsey
You’re holding yourself back.
(but not for long)
There’s something you’ve wanted for a very long time. It’s the thing that lurks in the back of your mind and influences almost every decision you make.
But even though you’d do almost anything to make it happen, and you’ve tried for years to make it a reality, it eludes you.
You’re holding yourself back.
(but not for long)
There’s something you’ve wanted for a very long time. It’s the thing that lurks in the back of your mind and influences almost every decision you make.
But even though you’d do almost anything to make it happen, and you’ve tried for years to make it a reality, it eludes you.
Farewell, failure.
You won’t be missed.
I’m not special. I’m not smarter, more disciplined, more motivated, or more genetically gifted than you are.
And that’s great news for you.
You don’t need more commitment, more motivation, or another fad to finally reach any objective you have in mind.
I know you’ve tried (and tried) to reach your goals in the past. This time really can be different, and together we can make sure you get there. You ready?
It’s time to connect with
an all new perspective.
Release the Past
Your past doesn’t define your ability for future success—but you have to get out of your old patterns. I can show you how for lasting change.
Begin from Here
You don’t have confidence in your ability to succeed yet—and that’s ok. But take the first step and we’ll get you small wins to build momentum and confidence over time.
Achieve Lasting Change
When you let go of old patterns you’ll experience for yourself how easy change can be and be empowered to finally reach your goals.
“
3 Ways To Reach Your Potential
You can’t make lasting change in your life through sheer force of will. That’s why I’ve created tools
to meet you where you’re at and give you the help you need to move forward.
THE INTRODUCTION
Primal Potential Podcast
My free podcast has millions of downloads for a reason: It teaches you how to turn your intentions into actions.
With over 900 episodes, don’t be overwhelmed! Just search for the motivation you need most, listen in, and get the kickstart to create massive change in your life!
DIY METHODS
Guidebooks for Your Journey
I wrote the book on throwing all the lies I was telling myself out the window and becoming exactly who I wanted to be. Then I broke down the process so you can do it, too.
With help from my bestselling book Chasing Cupcakes and my Change Makers Journal (that I use myself!), you’re going to be unstoppable.
THE FAST TRACK
12 Week to Transformation
You already know what’s missing. You’re painfully aware of all the things you are falling short on. That’s not what this is about.
Embark on my 12-week process to implement the tools you need to consistently take action without motivation and become stronger than your excuses.
Tools For The Trenches:
Daily Practices for Resilience,
Perspective, and Progress
Read a free chapter of my new book Tools For The Trenches…
Meet Elizabeth Benton
Elizabeth Benton is the host of the wildly popular Primal Potential podcast, #1 bestselling author of Chasing Cupcakes, and a 7-figure entrepreneur. After a life-long struggle with obesity and her finances, Elizabeth had enough.
Losing 150 lbs and eliminating $130K of debt in 13 months, she committed to championing other women through their own life transformations and has inspired millions through her story, methodologies, podcast, and products.
Meet Elizabeth Benton
Elizabeth Benton is the host of the wildly popular Primal Potential podcast, #1 bestselling author of Chasing Cupcakes, and a 7-figure entrepreneur. After a life-long struggle with obesity and her finances, Elizabeth had enough.
Losing 150 lbs and eliminating $130K of debt in 13 months, she committed to championing other women through their own life transformations and has inspired millions through her story, methodologies, podcast, and products.
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Inside My Next Book
Podcast Host | Author | Change Maker
Meet Elizabeth Benton
Hi, I’m Elizabeth,
and I’m a lot like you.
But, I’m getting ahead of myself. Back then I felt like a walking, talking hypocrite. I had a degree in nutrition and could tell you, logically, exactly how to improve your health.
Meanwhile, I was over 300lbs and cycled between restrictive dieting and binge eating. I felt completely out of control and stuck in a life I didn’t want. The shame was overwhelming.
After trying everything short of voodoo to change my life (and I do mean everything), I finally realized it wasn’t me that was the failure. It was the methodology. So I found a new perspective. I shifted the paradigm on how I approached every goal, and it worked. I realized I could build any type of life I wanted.
I’ve lost weight, paid off my debt, wrote a bestselling book, and started a weekly podcast (now with thousands of 5 star reviews and over 10 million downloads).
I’ve dedicated myself to a limitless life. And I want to help you do the same thing. And trust me, it will be so much easier this time!
Let’s stay connected!
“Primal Potential”? What’s that?
Do you work overtime and beyond, answering every call and email, while your true passions lay dormant?
I spent precious years of my life constantly working, struggling, fighting, and I was left starving and frustrated—physically and mentally.
It just didn’t make sense that I could find so much success and discipline in one area of my life, but seemed incapable of leveraging that to achieve the thing I wanted more than anything else.
Then one day I realized I was playing by someone else’s rules. [Continue Reading break here.]
I decided to accept the fact that I had innate worth and all opportunities were open to me. Once I learned that I had control over my thoughts, change was easy.
I had tapped in to my primal potential. And I became completely obsessed with sharing what I had learned.
Finding your primal potential means letting go of years of pain, heartache, and frustration, and making your life truly your own.
I started a weekly podcast, and millions of women just like you and me started listening, sharing, and transforming. That podcast has become the drumbeat behind an entire business built to show you exactly how to have an exceptional life. And you’re invited to join the club. Are you in?
New to Primal Potential? Start Here.
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How I Connected With My Primal Potential
I come from a long line of naturally thin women. And I was taught early on that chubby was the wrong kind of different.
My obsession with diet inspired me to pursue a degree in nutrition. I even worked for a weight loss & supplement company! But I stayed fat. And unhappy.
In 2014, I started the Primal Potential Podcast to start showing other women how easy change could be when they stopped being a slave to their thoughts.
I published my first book, Chasing Cupcakes, in early 2019, and it quickly became an Amazon #1 best-seller.
Crash dieting hit a fever pitch in college, where I once spent months eating only tilapia and apples so that I could binge on diet ice cream and sugar-free cookies.
After paying off massive debt in just over a year, I realized I already knew how to make big changes with small steps in my life—even if it wasn’t the journey I’d always pictured. I went on to lose 150 lbs. And I was just getting started.
In 2017, I started a coaching program that has now helped over 4,000 people take an easier road to big life changes.
In 2020, my husband and I welcomed, and then tragically lost, our beautiful daughter Dagny. The Dagny Foundation was formed in her memory.
As I worked through my grief, I knew more clearly than ever that I was called to help women live to their fullest potential.
A new book, Tools For the Trenches, is on the way, Primal Potential published over 900 episodes, and online courses expanded and became more accessible than ever.
Tools For The Trenches:
Daily Practices for Resilience, Perspective, and Progress
Read a free chapter of my new book Tools For The Trenches…