With over 500 episodes, Primal Potential is your go-to resource to help you create change and step in to your full potential.

iTunes | Stitcher | iHeartRadio | Spotify

New to the show?

Transformation isn’t the end result of a long journey. Transformation is now. Whether you start with your finances, your health, or your self-confidence, Primal Potential gives you the tools to overcome fear and doubt and create the freedom you desire.

Latest Episodes

540: YOUNGER – How To Age Brilliantly

Fact: We all get older. Myth: Getting older means increased body fat, decreased energy, memory issues, joint pain and chronic illness. You can age well. You can get or stay lean. You can maintain energy and cognitive function. Fact: We all have genes. Myth: Genes...

read more

539: Coaching Myself Through Temptation & Apathy

I'm not immune to temptation or moments of apathy. I absolutely have moments, days and even weeks where I think thoughts like, "Who cares? What's the point?" I absolutely have moments (and days) when I want to eat all the things that aren't nailed down. I'm not...

read more

538: If You’re Over 30…

I hope everyone listens to this episode! My friend: once you go beyond the wonderful age of 30, you will lose muscle mass unless you intentionally and consistently work to maintain or increase it. This rate of muscle loss can range from 3-8% per decade! Think about...

read more

What is Primal Potential?

Primal Potential is about you. It’s about your health, your goals, your lifestyle and stepping into your ability to live up to your full potential.

We understand the frustration that comes with inconsistency and lack of motivation.

Our goal is to help you bridge the gap between knowing and doing.

Elizabeth, I don’t know how to thank you enough.

These last 12 weeks have been exactly what I needed, exactly when I needed it, in order to be a better wife, friend and healthier woman. I’ve lost 26 pounds!

Thank you for speaking in a way that really resonates with me. Thank you for pourding confidence & power into each of us. Thank you for teaching us how to tell ourselves the truth.

I know I’m not going back to the way things were. There is much more in store for me!

I am so grateful for you, EB. For the mindset transformations you have allowed in this space.

Thank you for your lessons, for your consistency and for your refusal to lower the standards to which you hold all of us accountable!

While I initially began wanting to lose weight, I quickly learned how I was focusing on all the wrong things to make and create lasting change.

I have never had so much understanding of how important mindset is and how this is truly the foundation on which to build the peace that I’ve longed for.

The clarity I have now is incredible.