Learn more now! Join the waitlist!

What if 12 weeks could change your life?

If you feel skeptical just reading that, you’re not alone. You’re not the only one who’s tried to lose weight or pay off debt—only to find you can’t stick with it and you’ve let yourself down again. It’s frustrating. But it doesn’t have to be. 

The 12 Weeks to Transformation is an online group coaching experience designed to break this exhausting cycle for good. It has helped more than 3,000 people create massive change where they want it most. 

It’s about YOU—finally getting the results you want. Join the waitlist now to learn more.

What if 12 Weeks could change your life? 

If you feel skeptical just reading that, you’re not alone. You’re not the only one who’s tried to lose weight or pay off debt—only to find you can’t stick with it and you’ve let yourself down again. It’s frustrating. But it doesn’t have to be. 

The 12 Weeks to Transformation is an online group coaching experience designed to break this exhausting cycle for good. It has helped more than 3,000 people create massive change where they want it most. 

It’s about YOU—finally getting the results you want. Join the waitlist now to learn more.

Tools for Change 

This is not another protocol, strict diet, or lecture-based program. Through mindset transformation and my 4 pillars of sustainable change, I’ll help you consistently implement behavior changes that create results.

Accountability

Through daily coaching audios, weekly LIVE group coaching experiences, vibrant community, high touch customer care, and weekly challenges; my team and I will help you stay engaged and on track!

Lasting Results

I’ve transformed my own life using this approach and I’ve coached more than 3,000 clients to do the same. My team and I are transformation-creating experts and we know lasting results are possible for you, too. 

Imagine getting results like these in just 12 weeks!

Common results our clients experience include:

A newfound belief in their ability to create lasting results

Increased confidence, joy, & peace of mind

Weight loss & Improved Health markers

Less debt, more financial freedom, & Career advancement

Improved relationships

Healing from years of toxic diet culture

…and so much more!

The 12 Weeks to Transformation is for
you if . . .

You’re longing to create lasting change in one or more areas of your life

You want to bridge the gap between what you KNOW and what you consistently DO

You’ve tried other programs or methods before, but can’t seem to stick with your progress

You need help keeping the promises you make to yourself

You want to leave your past patterns behind and tap into your highest potential

  

You’ll Experience
Personal Transformation Through . . .

Weekly Challenges

 

 

Daily Coaching Messages

 

 

Live Group Coaching

Identity Journal 

 

Support Resources 

 

Vibrant Community

Join the Waitlist Today!

Join the Waitlist Today!

Hi, I’m Elizabeth.

I used to be obese, deeply in debt, and depressed. Even though I had a degree in nutrition and could talk to you for hours about how to improve your health, I was over 300lbs and couldn’t seem to make lasting change happen for myself. I tried so many fad diets, so many programs, and just couldn’t breakthrough. I felt stuck.

But, that was then and this is now! Fast forward to today…I’m free!

I’ve lost over 150lbs, paid off $130,000 in debt, and I’ve started my own business. I’m the CEO of Primal Potential, author of the best-selling book, Chasing Cupcakes, and host of the Primal Potential podcast which has over 10 million downloads. I now spend my days helping people just like you achieve the same kind of freedom I have.

In fact, I’ve spent over 10,000 hours coaching 3,000 clients into these kinds of results and now, I’d love to work with you! 

Hi, I’m Elizabeth.

I used to be obese, deeply in debt, and depressed. Even though I had a degree in nutrition and could talk to you for hours about how to improve your health, I was over 300lbs and couldn’t seem to make lasting change happen for myself. I tried so many fad diets, so many programs, and just couldn’t breakthrough. I felt stuck.

But, that was then and this is now! Fast forward to today…I’m free!

I’ve lost over 150lbs, paid off $130,000 in debt, and I’ve started my own business. I’m the CEO of Primal Potential, author of the best-selling book, Chasing Cupcakes, and host of the Primal Potential podcast which has over 10 million downloads. I now spend my days helping people just like you achieve the same kind of freedom I have.

In fact, I’ve spent over 10,000 hours coaching 3,000 clients into these kinds of results and now, I’d love to work with you!  

Now That We’ve Met, Let’s Talk About You

Imagine what life could look like in just 12 Weeks if you finally achieved the results you’ve been dreaming of.

My team and I can help you get there. You’ll leave the 12 Weeks to Transformation saying, “that was when everything changed.” Sign up below to join the waitlist!

Now That We’ve Met, Let’s Talk About You

Imagine what life could look like in just 12 Weeks if you finally achieved the results you’ve been dreaming of.

My team and I can help you get there. You’ll leave the 12 Weeks to Transformation saying, “that was when everything changed.” Sign up below to join the waitlist!

What Others are Saying

A lot can happen in 12 weeks!  Here’s what our clients are saying:

The Program is Amazing!

I joined my second session of the 12 Weeks to Transformation because the program is amazing! The information and tools offered are exactly what I need to transform my dull, depressing, and lonely life. I want to create a life I am proud of. I want to be someone who focuses on the positive and acts on the solutions. I’m tired of being obese, sick, tired, lonely, sad and depressed! I want to create joy in my life and wake up with joy, purpose and excitement.

Within the first few weeks of the program nearly every facet of my life was improving

I felt like a better wife, mother and colleague. But, I wasn’t making progress on weight loss. What I found was that while I thought I had made some positive shifts in mindset just by listening to the podcast, I didn’t realize how much more work I needed to do to move from thinking I can be consistent to actually being consistent. It was finally through the magic of journaling and Elizabeth’s encouragement to journal that lead me to finally move the needle on weight loss. She helped me break a HUGE barrier! Journaling is everything. It’s accountability. It records patterns and trends, that honestly when seeing them in writing was a massive wake up call. Journaling is motivating, and has made all the difference in my journey.

I am so grateful to Elizabeth, to Primal Potential and 12WT for helping me and my family. I am so excited to build on this momentum!

Game changer

This isn’t a weight loss program or how to budget your money outline, this is the real deal to get every area of your LIFE in order. You get out what you put in. TRUST the process, it DOES work!!

I joined EB’s 12 Weeks to Transformation for the mindset shift and internal self growth. Now, when I get stuck in my feelings, I change my perspective and it’s a game changer.

12 weeks to transformation has been life changing.

I continue to make choices on a daily basis sometimes minute to minute or hour to hour that make a big difference. When I first started it was like a light switch went off in my brain and I was able to look at my attitude and previous choices in a different light. I am on track to pay off 23,000 dollars in debt in 10 months.  I am finding passion in my job as a nurse practitioner again and have been able to choose to get my paperwork done. I am more peaceful and happy. My husband has noticed the change and is so supportive. Best of all I lost 19 pounds and feel amazing.

Frequently Asked Questions

How can I learn more?

The first thing you’ll want to do is get on the wait list via the boxes above. I am regularly emailing the wait list with FAQs and sneak peaks inside the current 12 WT.

There are also a handful of podcast episodes you can listen to for lots of details about how it works, how much it costs, etc.

Episode 546: Don’t Get It Twisted

Episode 548 – 3 Strategies to Get Out of Your Own Way

Episode 550 – My Coaching Method & Process

I usually lose motivation. How can you help me stay on track?

I understand how natural (and frustrating) it is for motivation to ebb & flow.

Can I help? Absolutely.

And: you have to communicate those moments of waning motivation and take advantage of the resources. If you do, we can win those moments with a little bit of effort.

 

What is included?
  • One Weekly Challenge
  • Weekly LIVE Q&As
  • Private Facebook Group
  • Daily journal
  • Daily coaching audios
  • Ongoing Support & Encouragement
I want to start making improvements NOW! How can I use the time between now and our kickoff in the best way possible?

If you’re ready to start creating change now, read Chasing Cupcakes. Honestly. The book is a tool book and will be a great guide to implementing changes and creating sustainable motivation. The book contains nearly 300 questions for you to ask yourself, all of which are aimed not at helping you learn, but rather helping you create change.

What kinds of results can I expect in 12 weeks?

Well, what kind of effort do you plan to invest?

Here’s what I’ve told past groups:

If you decide to give me 12 weeks of doing the work and trusting the process, one day at a time, you will transform.

Or, if you pick & choose the challenges you want to undertake, your results can be underwhelming.

Either way: I will not give up on you.

Some people lose 20 lbs in 12 weeks. Others lose 2.

They would probably tell you that if their results were lackluster it’s because their effort was, too.

Is this about weight loss?

Do you want to lose weight? If yes, then yes.

If no, then no.

The 12 Weeks to Transformation are about creating change.

Many people want to eat better and be more consistent in the way they care for their bodies, so nutrition comes up a lot. However, the foundation we’re building and the strategies we’re practicing will help you make absolutely any change you desire, whether that’s about food, body composition, relationships, mindset, money, career or anything in between!

Join The 12 Weeks to
Transformation Waitlist

Join The 12 Weeks to
Transformation Waitlist

Contact Us

Have more questions? Shoot me an email!

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