141: Is Fake Flavor Making You Fat – Part 2 of 2

by | Feb 18, 2016 | Blog

Is fake flavor making you fat? What is fake flavor? Why does it seem like year after year we crave food more yet experience less satisfaction from it? What has changed?

A lot has changed.

Our food has changed. Whole foods are different and processed foods are different.

This combination makes fat loss tough and fat gain pretty easy.

In part 1 of this 2-part series we talked about how whole foods have changed. We went into detail on what has happened to our chicken, beef, pork, fruits & vegetables to reduce their quality and their flavor.

Today we’re talking about processed foods & how their flavor has skyrocketed as have their addictive qualities that set us up to overeat & keep coming back for more.

Most importantly, I invited you on a challenge with me. A challenge to break the chains of fake flavor and stop allowing your palate to be held hostage by the food industry. This 14-day challenge is 100% free and you can do it as many times as you’d like! I really hope you’ll take the leap & take control of your food choices and your life.

It’s not about eating fewer donuts. It’s about creating a situation where you don’t even desire the donuts. That is possible & I want to help you create that.

Let’s get started!

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Is Fake Flavor Making You Fat – Part 2 –
Break The Chains

is fake flavor making you fat part 2

There are a couple problems I want to tackle in today’s episode:

  1. Whole foods are being turned into processed foods
  2. Processed foods are out of control, addictive & often dishonest

I want to help you understand how & why processed foods are causing problems, what foods are a problem & how we can overcome it.

We often approach dieting from the willpower first standpoint of “don’t eat the donuts”.

I want to challenge you to a new approach: “create a state where you don’t desire the donuts to begin with”.

That is 100% possible & that’s what I want to kick off today. Relying on willpower against processed foods is like trying to arm-wrestle a crane. We can be smarter.

There are several ways processed foods are engineered to hijack our palate:

  • Flavor (taste & smell)
  • Texture
  • Emotional state
  • Hormonal state
  • Brain response

These foods, from cookies to soups are fake, cheap & addictive.

Functional MRI (fMRI) is used to ensure addictive qualities.

Emotional profiling is used to ensure these foods satisfy emotional needs & trigger desired emotional outcomes.

Macronutrient profile is manipulated to ensure that we stay hungry, avoid satiety & experience cravings

Natural doesn’t mean natural

“Natural flavoring” doesn’t mean the ingredients are from natural sources. It may mean that the processing method was natural.

According to the Environmental Working Group, the chemicals used in natural and artificial flavors are often the exact same or nearly the same.

There is no legal requirement in the United States to disclose the components of “natural flavorings”.

Break the Chains of Fake Flavor – Free 14 Day Challenge!

Practical Implementation – How to Stay Away from Fake Flavor

  • Ask yourself, “Where did this flavor come from?” Is it coming from the plant or animal you are eating? If not, you might want to dial back.
  • Cook at home
  • Limit foods in a box, bag or can
  • Focus on foods that do not need labels or nutrition facts


The Dorito Effect by Mark Schatzker

Join the free 14-day challenge!

Is Fake Flavor Making You Fat Part 1 – What Happened to Whole Foods

137: Always Hungry? Retrain Your Fat Cells

100 Fat Loss Meal Ideas

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